Monday, March 7, 2011

Your Company's Voice: How Does It Sound?

Eugene has perhaps the most unique way of answering the phone.  It's not just what he says, it's also how he says it.  It's a military organization, although it's a mostly civilian part of the Army.  In your mind you can imagine Eugene jumping to attention, and snapping a salute as he barks, "Office of the Associate Director, how may I help you, SIR or MADAM!"

The words of his greeting never change.  Neither does the inflection, or the cadance.  And it's almost startling, at first.  But it exudes the professionalism of a military man, in a military organization.  Most important, you KNOW he really DOES want to help you in whatever way he can.

He is the voice of that organization.

It's not just his greeting on the phone that is captivating.  Talk to him a little more (as I did today), and you hear the upbeat voice of someone who never seems to have a bad day.  I'm pretty optimistic, but after talking to Eugene, my cup runneth over with optimism.  Eugene's just that sort of guy. 

(Note to self:  Whenever you're having a bad day, just call Eugene, and pretend you want to talk to the Associate Director.  You'll feel much better.)

Compare Eugene's greeting and demeanor to some of the other people you call.  Doctor's offices can be particularly bad.  The person sounds bored.  Or annoyed.  She mechanically mutters, "Drs. Smith, Smith, and Jones, the best in primary care, please hold."  Obamacare will only make it worse.

I've been hearing Eugene's voice, that professional demeanor, for several years now.  It's downright refreshing.  It's even better when I visit that office and get to see him.

Here's an experiment.  Call your office from a phone that won't tip them off thru caller ID who you are, and listen to the voice of your organization.  What is that voice saying?  How does it sound?

Let me know what you hear.

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